Home / American Advertising Objects / ANGELUS MARSHMALLOWS ADVERTISING POCKET MIRROR

ANGELUS MARSHMALLOWS ADVERTISING POCKET MIRROR

313: ANGELUS MARSHMALLOWS ADVERTISING POCKET MIRROR

Color illustration of a trumpet carrying cherub, also holding a box of Angelus Marshmallows, 'A Message of Purity.' Mirrored reverse.
Background from immigrantentrepreneurship.org/entry.php?rec=158: 'Angelus Marshmallows were introduced in 1907 and were the company's second-most popular product. The history of marshmallows actually begins in ancient Egypt, where mallow root and nuts were mixed together as a treat for royalty. In the nineteenth century, French candy makers whipped and sweetened that mallow root into a foamy confection, inventing what consumers today recognize as a marshmallow. The mallow root itself was replaced by gelatin and starch in the early twentieth century-creating a more stable and longer-lasting treat and enabling mass production of marshmallows. Rueckheim's company introduced the Angelus Marshmallow to capitalize on consumer demand for what, at the time, was a novel product. Angelus Marshmallows were promoted with the tag line: "Fluffy and Light as a Feather." An Angelus Chocolate product was introduced in 1909. Similar to Cracker Jack's prizes, Angelus Marshmallows had cookbooks and a mystery book with puzzles and recipes. The Hunky-Dory bar, another product, combined popcorn, chocolate, cream, and pecans. New Wrinkle included popcorn, coconut, sugar, molasses, and peanuts.'
Measures 2.75 inches x 1.75 inches.
Mirror shows a crack and other significant wear, as shown.
$40 - $50

American Advertising Objects

Saturday, December 2nd 2017


SOLD - $30

Sold Price does not include Buyer's Premium